[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.dolmen.cz\/jak-jeden-firemni-seo-tym-zapasi-se-zavedenymi-konkurenty-v-prumyslu\/#Article","mainEntityOfPage":"https:\/\/www.dolmen.cz\/jak-jeden-firemni-seo-tym-zapasi-se-zavedenymi-konkurenty-v-prumyslu\/","headline":"Jak jeden firemn\u00ed SEO t\u00fdm z\u00e1pas\u00ed se zaveden\u00fdmi konkurenty v pr\u016fmyslu","name":"Jak jeden firemn\u00ed SEO t\u00fdm z\u00e1pas\u00ed se zaveden\u00fdmi konkurenty v pr\u016fmyslu","description":"Z\u00edsk\u00e1v\u00e1n\u00ed n\u00e1skoku p\u0159ed zaveden\u00fdmi konkurenty, kte\u0159\u00ed maj\u00ed daleko v\u00edce prost\u0159edk\u016f, zam\u011bstnanc\u016f a del\u0161\u00ed z\u00e1znam jejich on-line aktivity je ur\u010dit\u011b obt\u00ed\u017en\u00fd \u00fakol pro kohokoliv, zvl\u00e1\u0161t\u011b pak pro naprost\u00e9ho nov\u00e1\u010dka na trhu. Aby nav\u00fd\u0161il a zlep\u0161il organickou viditelnost ve vyhled\u00e1v\u00e1n\u00ed a p\u0159ekonal tak sv\u00e9 daleko l\u00e9pe financovan\u00e9 konkurenty, HomeToGo, kter\u00fd se ozna\u010duje tak\u00e9 jako \u201esv\u011btov\u011b nejv\u011bt\u0161\u00ed internetov\u00fd...","datePublished":"2020-02-13","dateModified":"2020-02-13","author":{"@type":"Person","@id":"https:\/\/www.dolmen.cz\/author\/#Person","name":"","url":"https:\/\/www.dolmen.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/bac9badfec1c8ddbfb42cc2a45bdd424bcac2f01b51b95470cbfd0bab9e793fd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bac9badfec1c8ddbfb42cc2a45bdd424bcac2f01b51b95470cbfd0bab9e793fd?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"dolmen.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.dolmen.cz\/jak-jeden-firemni-seo-tym-zapasi-se-zavedenymi-konkurenty-v-prumyslu\/","wordCount":931,"articleBody":"Z\u00edsk\u00e1v\u00e1n\u00ed n\u00e1skoku p\u0159ed zaveden\u00fdmi konkurenty, kte\u0159\u00ed maj\u00ed daleko v\u00edce prost\u0159edk\u016f, zam\u011bstnanc\u016f a del\u0161\u00ed z\u00e1znam jejich on-line aktivity je ur\u010dit\u011b obt\u00ed\u017en\u00fd \u00fakol pro kohokoliv, zvl\u00e1\u0161t\u011b pak pro naprost\u00e9ho nov\u00e1\u010dka na trhu. Aby nav\u00fd\u0161il a zlep\u0161il organickou viditelnost ve vyhled\u00e1v\u00e1n\u00ed a p\u0159ekonal tak sv\u00e9 daleko l\u00e9pe financovan\u00e9 konkurenty, HomeToGo, kter\u00fd se ozna\u010duje tak\u00e9 jako \u201esv\u011btov\u011b nejv\u011bt\u0161\u00ed internetov\u00fd vyhled\u00e1va\u010d pro kr\u00e1tkodob\u00e9 pron\u00e1jmy\u201c s\u00a0v\u00edce ne\u017e sedmn\u00e1cti miliony polo\u017ekami v\u00a0seznamu, vytvo\u0159il obsahovou strategii pro obecenstva v\u00a0c\u00edlen\u00fdch trz\u00edch.\u00a0Aby se mohl tento port\u00e1l proklestit a\u017e na sam\u00fd vrchol hodnocen\u00ed, SEO t\u00fdm spole\u010dnosti HomeToGo prozkoumal a vytvo\u0159il lokalizovan\u00fd obsah zalo\u017een\u00fd hlavn\u011b na datech pro unik\u00e1tn\u00ed trhy. Co je taky kl\u00ed\u010dov\u00e9, tak t\u00fdm na\u0161el nov\u00e1torsk\u00fd zp\u016fsob, jak vytvo\u0159it obsah, kter\u00fd by p\u0159itahoval pozornost jak v\u00fdletn\u00edk\u016f a dovolenk\u00e1\u0159\u016f, tak i novin\u00e1\u0159\u016f, \u010d\u00edm\u017e nav\u00fd\u0161il pravd\u011bpodobnost, \u017ee webov\u00e1 str\u00e1nka HOmeToGo z\u00edsk\u00e1 zm\u00ednky a pozornost a tedy i backlinky z\u00a0nejr\u016fzn\u011bj\u0161\u00edch m\u00e9di\u00ed a magaz\u00edn\u016f.\u00a0B\u011bhem p\u011bti let se SEO t\u00fdmu poda\u0159ilo nav\u00fd\u0161it organickou viditelnost port\u00e1lu HomeToGo.de, kter\u00e1 nyn\u00ed zakr\u00fdv\u00e1 viditelnost nap\u0159\u00edklad AirBnB.de, alespo\u0148 podle SISTRIX indexu viditelnosti. SEO kampa\u0148 spole\u010dnosti HomeToGo si tak z\u00edskala ocen\u011bn\u00ed v\u00a0sout\u011b\u017ei Search ENgine Land Awards pro nejlep\u0161\u00ed firemn\u00ed SEO t\u00fdm, jak pro rok 2018, tak pro rok 2019.\tV\u00fdzkum a lokalizace\u00a0\u201eN\u00e1\u0161 firemn\u00ed marketingov\u00fd t\u00fdm neust\u00e1le monitoruje obecn\u00e9 trendy cestov\u00e1n\u00ed, stejn\u011b tak jako chov\u00e1n\u00ed ve vyhled\u00e1v\u00e1n\u00ed pro na\u0161e u\u017eivatele,\u201c sd\u011blil Dominik Schwarz, inbound vedouc\u00ed ve spole\u010dnosti HomeToGo, pro Search Engine Land. \u201eJe naprosto kritick\u00e9 prozkoum\u00e1vat a pochopit t\u00e9mata, kter\u00e1 na\u0161e \u010dten\u00e1\u0159e a novin\u00e1\u0159e zaj\u00edmaj\u00ed.\u201c\u00a0HomeToGO pou\u017e\u00edv\u00e1 Google Trends v\u00a0tandemu s\u00a0ostatn\u00edmi n\u00e1stroji\u00a0 pro spr\u00e1vu SEO obsahu, aby objevil t\u00e9mata z\u00e1jmu. Aby d\u00e1le informovali jejich obsah, spole\u010dnost se tak\u00e9 spol\u00e9h\u00e1 na rodil\u00e9 mluv\u010d\u00ed, aby pochopila obecenstva nap\u0159\u00ed\u010d rozd\u00edln\u00fdmi trhy.\u00a0\u201eMus\u00edte m\u00edt t\u00fdm, kter\u00fd rozum\u00ed specifik\u00e1m ur\u010dit\u00e9ho trhu, aby v\u00e1m mohl poradit, do \u010deho se vyplat\u00ed vrazit pen\u00edze a \u010demu je nejlep\u0161\u00ed se vyhnout. Abychom zajistili, \u017ee na\u0161i u\u017eivatel\u00e9 budou dost\u00e1vat ten nejlep\u0161\u00ed lokalizovan\u00fd obsah, spolupracujeme s\u00a0mluv\u010d\u00edmi na \u00farovni rodil\u00fdch mluv\u010d\u00edch, kte\u0159\u00ed maj\u00ed 360 stup\u0148ovou odpov\u011bdnost za cel\u00fd jejich trh,\u201c uvedl Schwarz a dodal: \u201ePouze, pokud skute\u010dn\u011b ch\u00e1pete u\u017eivatele, m\u016f\u017ee b\u00fdt v\u00e1\u0161 obsah \u00fasp\u011b\u0161n\u00fd.\u201c\u00a0\tDosah\u00a0Aby z\u00edskali pozornost velk\u00fdch on-line magaz\u00edn\u016f a m\u00e9di\u00ed, firemn\u00ed t\u00fdm HomeToGo vytvo\u0159il p\u0159es stovku obsahov\u00fdch p\u0159\u00edb\u011bh\u016f zalo\u017een\u00fdch na datech v\u00a0roce 2018. Specificky jeho kampa\u0148 Indexu cen ly\u017eov\u00e1n\u00ed, kter\u00e1 hodnotila TOP evropsk\u00e9 a severoamerick\u00e9 ly\u017ea\u0159sk\u00e9 st\u0159ediska podle cen, poh\u00e1n\u011bla ty nejv\u011bt\u0161\u00ed v\u00fdsledky.\u00a0Od t\u00e9 doby, co se kampa\u0148 zam\u011b\u0159ila jak na mezin\u00e1rodn\u00ed, tak na dom\u00e1c\u00ed obecenstvo, HOmeToGo vytvo\u0159il lokalizovan\u00e9 kotvy pro dev\u011bt r\u016fzn\u00fdch trh\u016f. C\u00edlen\u00e9 obecenstvo nebylo limitov\u00e1no na potenci\u00e1ln\u00ed zimn\u00ed dovolenk\u00e1\u0159e, spole\u010dnost tak\u00e9 cht\u011bla, aby jejich Index cen ly\u017eov\u00e1n\u00ed byl vhodn\u00fd tak\u00e9 pro medi\u00e1ln\u00ed pokryt\u00ed, tak\u017ee v\u00a0n\u011bm byl zahrnut tak\u00e9 nekomer\u010dn\u00ed obsah, kter\u00fd by z\u00edsk\u00e1val pozornost m\u00e9di\u00ed. Av\u0161ak vytvo\u0159en\u00ed u\u017eite\u010dn\u00e9ho obsahu nemus\u00ed nutn\u011b znamenat to, \u017ee budete za chv\u00edli backlinky p\u0159ehazovat lopatami.\u00a0\u201eJsme mezin\u00e1rodn\u00edm t\u00fdmem rodil\u00fdch mluv\u010d\u00edch, kte\u0159\u00ed vytv\u00e1\u0159ej\u00ed osobn\u00ed s\u00edt\u011b m\u00edstn\u00edch \u017eurnalist\u016f a cestovn\u00edch profesion\u00e1l\u016f,\u201c za\u010dal Schwarz, zv\u00fdraz\u0148uj\u00edce onu prioritu, kterou HOmeToGo umis\u0165uje na lokalizaci a dosah. \u201eDle m\u00e9ho n\u00e1zoru nen\u00ed nic lep\u0161\u00edho, ne\u017e d\u011blat vysoce c\u00edlen\u00fd dosah ke skupin\u011b, kterou zaj\u00edm\u00e1 v\u00e1\u0161 obsah. Mus\u00edte b\u00fdt neust\u00e1le v\u00a0kontaktu s\u00a0va\u0161\u00ed s\u00edt\u00ed, neust\u00e1le mus\u00edte p\u0159idr\u017eovat prst na tepu, abyste zjistili, koho bude zaj\u00edmat jak\u00e9 t\u00e9ma ve kter\u00fd \u010das.\u201c\u00a0\tV\u00fdsledek\u00a0Kampa\u0148 Indexu cen ly\u017eov\u00e1n\u00ed z\u00edskala pro spole\u010dnost dobr\u00e9 odkazy z\u00a0p\u011bti r\u016fzn\u00fdch trh\u016f, co\u017e zahrnuje zm\u00ednky v\u00a0magaz\u00ednech a on-line zpravodajsk\u00fdch webech jako je New York Times a MSN.com. Hodnocen\u00ed pro relevantn\u00ed kl\u00ed\u010dov\u00e1 slova se vy\u0161plhalo a\u017e o osmdes\u00e1t p\u011bt pozic\u00ed!\u00a0B\u011bhem jednoho roku strategie a techniky spole\u010dnosti HomeToGo pomohly zajistit v\u00edce ne\u017e tis\u00edc unik\u00e1tn\u00edch referuj\u00edc\u00edch dom\u00e9n, s\u00a0organick\u00fdm provozem a obratem, kter\u00fd roste celosv\u011btov\u011b.\u00a0Ka\u017ed\u00fd pr\u016fmysl operuje tak n\u011bjak odli\u0161n\u011b a v\u017edycky, kdy\u017e se pust\u00edte do t\u00e9 v\u0159avy s\u00a0daleko zku\u0161en\u011bj\u0161\u00edmi spole\u010dnostmi, v\u017edycky je to b\u011bh do kopce. Je tu bezpo\u010det nejr\u016fzn\u011bj\u0161\u00edch zp\u016fsob\u016f, kter\u00e9 m\u016f\u017ee nov\u00e1 a motivov\u00e1na spole\u010dnost vyu\u017e\u00edt, av\u0161ak t\u00edm, \u017ee byli metodi\u010dt\u00ed ve sv\u00e9m v\u00fdzkumu, vytv\u00e1\u0159en\u00ed obsahu zam\u011b\u0159en\u00e9m na spot\u0159ebitele, stejn\u011b jako na \u017eurnalisty, a lokalizov\u00e1n\u00edm pro mezin\u00e1rodn\u00ed trh s\u00a0pozornost\u00ed k\u00a0nuanc\u00edm jazyk\u016f, si spole\u010dnost HomeToGO vydobyla obrovskou v\u00fdhodu ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed.                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak jeden firemn\u00ed SEO t\u00fdm z\u00e1pas\u00ed se zaveden\u00fdmi konkurenty v pr\u016fmyslu","item":"https:\/\/www.dolmen.cz\/jak-jeden-firemni-seo-tym-zapasi-se-zavedenymi-konkurenty-v-prumyslu\/#breadcrumbitem"}]}]